If you’ve been blogging for any amount of time, chances are that you’ve heard the praises of Pinterest sung all around the blogosphere. From affiliate sales to networking to those all-important page views, Pinterest is a traffic gold mine for many bloggers. Some even credit it for up to 90% of their traffic!
There’s just one problem: for the Pinterest newbie, it is one tough nut to crack. It took me months to wrap my noodle around before I finally struck gold. Here’s how I tripled my Pinterest impressions in just three weeks.
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While you should definitely try to pin at least once a day, many bloggers suggest that you should pin anywhere from 30 to 50 times every day. But don’t think you have to be glued to Pinterest all day to hit those numbers! Thankfully, with Boardbooster I only have to spend about 30 minutes a week to pin that much.
Boardbooster is an automatic pinning tool that allows you to schedule your pins in advance. So for just a sniglet of time on the weekends, my boards are pumping out interesting pins that draw viewers in like flies. I could go on all day about how much I love this tool, but here are my favorite features.
For me, this is the meat of the Boardbooster benefits. With campaigns, you can automatically schedule pins to a number of different boards. So whether it’s your own pins or pins sourced from other boards, you can schedule them all ahead of time. As a little icing on the cake, Boardbooster has a “Best Times to Pin” feature, showing you what times your pins are saved, clicked, or repinned the most so that you can schedule them for success.
While Campaigns are usually used to distribute pins to multiple boards, Scheduler works with one specific board. This allows you to make much more specific posting times, such as specific times for weekends vs. weekdays. You can also set it to automatically source to your board from all across Pinterest.
While this is a new feature, Boardbooster’s Tribes are where bloggers in the same niche can come to cross-promote each other. When you join a Tribe, you can post your pins so that they automatically get reposted by others in the group. It’s free, instant exposure for everyone, making it a win-win-win. If you join Boardbooster and pin about blogging tips, social media, or successful mindset, feel free to email me your Pinterest URL at firstname.lastname@example.org and we can collaborate! 🙂
When you’re busy juggling work or school, blogging, AND trying to market yourself, this little tool saves the day. And for only a penny per pin, it really can’t be beat. If you haven’t yet taken the plunge on Boardbooster, you can get 100 pins FREE with my link to see what it can do for you.
Promote Yourself Fairly
While you might think that promoting yourself as much as possible is the way to go, it can backfire. This is truly a situation where the more you give, the more you get. Think about your ideal reader and what would they would love to read, even if it’s not your material. This will not only endear you to those you promote, but show your readers that you only put out the best and most useful content. After all, if you do nothing but promote your own posts, no matter how solid of a writer you are, you might come across as spammy and self-promoting. The old adage is to promote others 80% of the time and yourself 20% of the time, but I’d say even a 50/50 split should be fine.
Find and Follow Your Ideal Reader
Speaking of having your reader’s best interest at heart, what better way to learn about them than to follow them on Pinterest? The benefits are two-fold:
- They get introduced to you and your message, and might investigate further. If you can prove that you’ll help them, you might just have a new reader or customer on your hands.
- You get an inside look at exactly what they need. What do they pin? Who else do they follow? What desires, fears, and needs do they express through their boards? This can help you plan and create better content and products for your customers in the future.
Try to spend at least 30 minutes a week finding and following people you think would be a good match for your blog. Then, make one or more boards designed to meet their needs.
Join Group Boards
With multiple contributors adding fresh content daily, group boards tend to see much greater success than your standard board. They are a fantastic way for the Pinterest newbie to gain exposure for their content and meet like-minded bloggers in the process. Want to get in on the action yourself?
Finding Group Boards
To find group boards you can contribute to, head over to Pingroupie.com and search based on whatever parameters you want: number of contributors, number of followers, or keyword, for example. From there, you can find the board’s URL, which will usually have instructions on how to become a contributor. Not all boards accept contributors and some have been abandoned altogether, so apply to as many as you see fit. While it’s ideal to join as many as possible, a new blogger can benefit from joining just 3-10 boards to start. You can also find interesting boards simply through Pinterest’s search bar.
If you’d like to join my board about online money making and blogging, check out the instructions here!
Group Board Tips
While every group board is different, here are some things I’ve learned along the way.
- Don’t spam! If the board description doesn’t specifically have any limits, try not to post more than 5 to 10 times per day.
- Try pinning from that board as well. Be sure to reciprocate and share the love!
- Interact with other contributors. You never know where you guys could help each other out outside of Pinterest.
Optimize Your Pins and Profile
All the above techniques will certainly get your material in front of new eyes, but none of that will matter if they don’t take action. The solution? Turn your profile and your pins into some serious eye candy.
Make Your Pins Easily Searchable and Attractive
Pinterest is more search engine than it is social media, so it’s important to treat your pins as such. Don’t neglect your pin’s description, and definitely don’t forget to use pertinent keywords. What’s even more important, though, is including a strong call-to-action (CTA). You’d be surprised at how much this small tweak changes things!
Now that the world can see your awesome pins, it’s time to make them eye-catching enough to click. Using Canva or Fotor is usually your best bet here. While individual styles and tastes will differ, these tips should help you build the best pins possible.
- Bright, bold colors perform better than more subdued colors.
- Contrasting colors perform better than monotone. (So think blue/orange, yellow/purple, etc.)
- Warm colors like pink, red, and orange perform better than cool colors.
- Big, easily-read text is ideal.
- Tall pins with a ratio of 2:3 do very well compared to landscape or square pins.
Make Your Profile Easily Searchable and Attractive
Likewise, you need to make your profile easily searchable and attractive.
Just as you did with your pins, you need to create compelling, keyword-rich description detailing who you help, what you help them with, and how you do it. This makes it so that those ideal readers you identified earlier will instantly resonate with your message and be more inclined to follow you. If you’re a food blogger who writes for new moms who want to slim down, your profile description might look a little something like this:
“I help busy new moms find healthy, kid-friendly meals so they can feel great and get their pre-baby body back.”
Another important but often-overlooked part of an inviting Pinterest profile is having an actual picture of yourself. While you might be tempted to put your logo up, it really helps new readers warm up to you when they see the actual person behind the blog. It keeps things personal and warm, which is sure to earn more followers.
Need a Pinterest Boost?
Using the above techniques, I was able to grow my Pinterest impressions by 300% in just two weeks. I absolutely love Pinterest and I’m positive that it can seriously impact your blog’s traffic if you join in. However, if all that was a little intimidating or felt like a whole lotta mumbo-jumbo that you don’t have time for, then I have a very exciting announcement.
Beginning October 1st, I’m officially offering my services as a Pinterest assistant for fellow bloggers like you! Here’s where I think we’d be a great fit for each other.
- I’m a blogger myself, so I know exactly where you’re coming from and will know what to look for and avoid to help grow your blog like nobody’s business.
- Again, as a blogger, I know some of us just don’t have time for this. Luckily I don’t have kids or an overly demanding job, so I can pick up the work that you definitely don’t have the time for.
- This is a new service I’m offering, so I’ll give you a deep discount to be my little lab rat. I’m talking a full month’s worth of special sauce for your Pinterest account for dirt cheap.
- I can do as much or as little as you need, including starting from the ground up and building you up to a Pinterest diva.
Sound like a good deal?
I’m only offering this to the first 3 people to email me at email@example.com, so please shoot me an email if this might be a good fit for you. I’d love to build your blog empire with you. 🙂
Have any other tips for Pinterest newbies out there? Be sure to post in the comments!