I’ll be honest. When I first started blogging, I thought a lot of traditional newbie blogger advice was doohickey.
“You need to wait a year before you’ll see any money.”
“You need to get on every social media platform and spend 3 hours a day on each.”
“You need to have an ideal reader persona put together.”
When you’re a new blogger, you simply don’t have time to follow all the “shoulds” you’re bombarded with. You’ve got to prioritize. Which is why many a new blogger skips the ever-important step of figuring out just who you’re writing for. And if you’ve ever felt like you were talking to a brick wall, with no comments, likes, or shares on your posts, you know exactly what I’m talking about.
The truth of the matter is that if you don’t write with someone specific every time you tweet, draft a post, draw up a Pin, or post on Facebook, no one is going to get pulled into your content. When you write for everyone, you write for no one.If you write for everyone, you write for no one. Click To Tweet
So what does that mean for the upstart blogger?
Let’s say you’re a fitness blogger. Sure, we all generally live by the same rules of fitness. A healthy diet and exercise routine can look the same whether you’re male or female, young or old, married or single. But naturally, it’s not that simple. Consider that the following people might visit your blog:
- A morbidly obese middle-aged male who wants to lose fat to avoid experiencing a potentially fatal heart attack.
- A teen male who struggles to put on muscle but aspires to being Mr. Olympia.
- An early-20s female who wants to avoid the Freshman 15 at college.
- A 30-something mom who wants to shed some weight and get her pre-baby body back.
Can you see how, while all of these people are looking for fitness advice, all have different stories, problems, goals, and beliefs?
Counter-intuitively, the more narrow of a group you write for, the better you’ll do. Even better than that is writing with one person in mind – your ideal reader persona. He or she is the perfect example of someone you’d want reading your blog.
Let’s go into how you can identify your own dream customer.
Your Ideal Reader
While this won’t represent every reader you have (naturally), it’s important to keep this particular person in mind as you write, Pin, tweet, or whatever else you’re about to create. Would he/she click on this? Do you think he or she would want to share it?
P.S. Get this as a PDF!
What is their name?
What is their gender?
What is their age?
Where are they from?
About how much do they make in a year?
What is their job? Do they have a side hustle? If so, what is it?
What level of education do they have? Why?
What’s their relationship status? Why?
Do they have or want kids? How many?
What kinds of hobbies do they have?
The above questions will help you get a good enough picture of your ideal reader, but to really understand him/her, you need to go deeper.
What does s/he do on the weekend?
If s/he got a vacation day, what would s/he use it for? Why?
If they got a million dollars, what 5 things would s/he get or do first? Why?
Pick the top 3 places s/he hangs out at in real life. Pic the top 3 forums, blogs, or websites that s/he hangs out on online.
What makes them get up in the morning?
What’s one crazy dream your reader has? One that s/he might sound a little crazy/childish/silly to say to anyone but his/her best friend?
What keeps him/her up at night? What do they really, deeply fear?
What stresses them out or annoys them? What would they pay a million bucks just to not have to deal with?
If they magically got a free personal helper, what would they have them help out with?
Finding Your Ideal Reader
By now you probably have a pretty good handle on who your ideal reader is. Perhaps they feel a bit like an old friend, which is exactly how it should be. You want to relate to your audience after all! The next step is getting your content in a place where your audience is likely to run across it.
The best ways to do that are:
- Choosing only 2-3 social media channels to be on, and focusing on the ones you think your audience will use the most. (PS, if your channel of choice is Pinterest, I am now offering Pinterest management services. One less thing for your to-do list!)
- Comment frequently on blogs and social media accounts that you think your audience would follow.
- Join forums that your ideal reader probably uses. Offer free, friendly help and don’t spam! Just put your blog URL in your signature.
What does your ideal reader look like? Have any of these tips help you reshape your blog? Let me know in the comments!
Happy Saturday, all!